The goal is to get the attention of the people who take the bus in Valencia, and take a moment to watch this thoughtful campaign. And make them think and remember these buses that are riding through the city. This involves informing society and encouraging them to go to the museum using the eye-catching design.
The concept
Using the phrase "To know where we are going.... we must know where we came from" we started to emphasize human beings in connection with the museum. With this, we want to highlight the importance of our origins and embrace history as a way to better understand our future. To do this, we took inspiration from Neanderthals and their characteristic facial shapes compared to modern humans.
The outcome
In order to create historical awareness we have contrasted the silhouette of a man, woman and child by making them look back at the past, as it were. The thought behind this is to let people think about their own place in history, and how understanding the past can influence their future. Using Neanderthals as inspiration provides a visual and tangible link between the prehistoric past and today's audience. Added to this are the appropriate designs from my colleague to reinforce the message.
The concept
Using the phrase "To know where we are going.... we must know where we came from" we started to emphasize human beings in connection with the museum. With this, we want to highlight the importance of our origins and embrace history as a way to better understand our future. To do this, we took inspiration from Neanderthals and their characteristic facial shapes compared to modern humans.
The outcome
In order to create historical awareness we have contrasted the silhouette of a man, woman and child by making them look back at the past, as it were. The thought behind this is to let people think about their own place in history, and how understanding the past can influence their future. Using Neanderthals as inspiration provides a visual and tangible link between the prehistoric past and today's audience. Added to this are the appropriate designs from my colleague to reinforce the message.
Behind the scenes